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The wildly popular Game Named Fortnite
Gamers were flocking to these places to discover if there were any hints or clues regarding the fifth year of"Fortnite," which was released in July 2018. That is because every season of"Fortnite" is vastly different and fortnite items is kept top secret until its launch date. There are new themes, new websites to explore, new character skins and there are new weekly challenges.

This time, Epic Games, which publishes"Fortnite," decided to tease the brand new gaming universe by putting these attributes into the actual world.It's a viral marketing strategy called an alternate reality game or ARG. (Not to be confused with virtual reality, in which you are immersed into a computer-generated planet, or augmented reality, where computerized images are projected on top of real-world video.)

[Image: 790qdav]

ARGs of notable franchises produce an immersive and enormous scavenger hunt for fans. Those jars provided clues that brought gamers to a site called"I love bees." The site sent gamers to look for clues around the nation to fix the website's puzzles.

After those were solved, the website told the source story of the game's antagonists contributing up to the game's release. That ARG reached nearly 3 million players and helped push sales for the match to $125 million on its initial day.

No 2 ARGs are the same, however ARGs established around movies, TV shows and games have common traits.They begin with a puzzle where fans are motivated to discover clues. They frequently have multiple fake sites that unlock clues to other people. They also have tons of concealed or coded messages. Most of all, ARGs have scavenger hunts which get fans outside in the actual world, looking for hints that were planted in public spaces.

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