cold weather in the flooring

[xiao1235]

cold weather in the flooring
and companies that have dragged their brand floors have no choice but to cut prices. Fan Wenjian, general manager of WorldFriends Flooring Beijing Co., Ltd., said in an interview with reporters, “There is no room for price reduction at the floor.” But “the price war is very helpless to us. Flooring companies are like a mystery. It seems that Use price cuts to save the market, but the effect is the opposite." Sun Haoming said. Zhang Yan,
general manager of Hongnai Flooring Beijing Co., Ltd. believes that this has a certain relationship with market competition. The financial turmoil has led to a decline in market share. Therefore, everyone will use price warfare. However, it is undeniable that price cuts will continue to reduce the profits of flooring manufacturers. Zhang Yan told reporters that we used to have a production and sales scale of about 300 million yuan and
could have a profit of 2 to 30 million yuan. Now, the promotion profit is definitely thin. The price war can only temporarily solve the problem of cash flow, but this practice is not conducive to the sustainable development of the industry. Related news: The cold weather in the flooring industry needs to be cautious in preventing minefields from opening up in the 3rd and 4th level markets.

[korabora11]

The situation you’re describing is a classic race to the bottom. When the market cools and demand drops, flooring companies often panic and rely on price cuts, but as you said, it only solves short-term cash flow while putting long-term sustainability at risk. Once margins collapse, it becomes almost impossible to invest in quality, innovation, or proper service — which ultimately damages the entire industry.
It actually reminds me of what happens in other sectors during tough seasons. In Canada, for example, property managers dealing with snow and ice removal for condos face similar pressure: everyone wants lower prices when winter hits hard, but cutting too far usually means poor service, safety risks, and providers who can’t stay afloat for long. Sometimes stability and reliability matter more than squeezing out the lowest possible rate.
For the flooring industry, the same principle applies. A healthier approach would be controlled competition, value-driven differentiation, and avoiding short-term tactics that undermine the entire supply chain. Price wars rarely create winners — just exhausted companies and disappointed customers in the long run.

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